NEW: Live online fine art auction bidding through Auction Mobility and iCollector
Heart of the West’s 2nd online fine art auction will be held Saturday April 29, 2017 at 4:00pm, with 100 lots of original paintings, sculptures and photography of the American West.
Our goal with this new art sales format is to help artists like ourselves build their online profiles and reach thousands of new collectors, while making purchasing high-quality art an easy and transparent process for buyers. We see these auctions as a supplement to the physical exhibitions, that will keep us running year-round promoting our artists and building excitement for the physical shows.
Our fabulous lineup of original contemporary and Western fine art will be listed on our website and mobile app, iCollector below, and Lofty.com, where potential bidders can register, leave absentee bids in advance and also bid live starting at 4:00 p.m. (MST) Saturday, April 29. Auction catalog will be assembled and posted here and on iCollector by April 17, 2017. Have fun and happy bidding!
CALL TO ARTISTS AND CONSIGNORS: Submissions due March. 31
Artists and consignors can submit to the auction by CLICKING HERE.
- Rapid growth in online art sales, especially in younger generations and through social media
- Very little representation of art of the American West in online-only galleries and auctions
- Heart of the West’s track record of assembling catalogs of high-quality fine art with >80% sale rates. Past three auction catalogs have been roundly praised as excellent collections of artwork by art collectors
- Auction will be hosted online through our website and a user-friendly mobile app, designed by Auction Mobility and completed by mid-December. For an example of their work, check out Ahlers & Ogletree Auctions and their mobile app
- 10% buyer’s premium
- 50-100 lots of paintings, sculptures and carving, with short videos from artists about the inspiration and process behind the work
- Also will host catalog on iCollector, with access to 50,000 American and Canadian collectors
- Consignors will keep the accepted work in their possession until payment has cleared and shipping information is provided
- Artists/consigners can submit up to five (5) items (original paintings, carvings and bronzes)
- Art must be ready to ship and hang by April. 29
- High-resolution JPGs of unframed image, as well as framed if applicable
- Works on paper must be protected by glass or plexiglass
Heart of the West Advantage:
Friendly and responsive customer service
Competitive commission and buyer’s premium rates
Expert, diverse jury
Convenient bidding through Auction Mobility
Short video clips (30-90 seconds) of artist speaking about each lot